Nonprofitshoppingmall Press Room Highlights Surfrider Foundation Throughout January As Its Default Beneficiary

January 7, 2008 - Anaheim, CA: Clean air, clean oceans, clean living - it's the call to action for 2008. We all know that too many New Years resolutions are made and broken within days; sadly, our environment is out of time for these broken promises. If being an active, socially responsible individual is part of your New Year's resolution, please join avid surfer and world renowned Chef David Myers in supporting Surfrider Foundation throughout January by shopping online at Find out more about the Foundation's strategic initiatives of clean water, establishing marine protected areas, beach preservation and public access by reading his Q&A in the People Who Care feature on the homepage. allows consumers to shop online for the things they would normally buy, from the brands they would normally choose, at the prices they would normally pay. The added benefit is that when a consumer purchases items through they also make a contribution to a pre-selected nonprofit. It's safe, secure and easy -- the retailers listed on the site determine their contribution level. The amounts vary from retailer to retailer and are fully disclosed on the mall pages, along with a direct link to their sites. The amount noted represents the contribution the retailer makes to Surfrider Foundation during January from each consumer purchase. site visitors can choose from over 175 brand-name retailers featuring clothing and accessories, home and garden decor, travel deals, health and beauty products, pet supplies, sports gear and more. Retailers include Target, Amazon, Home Depot, Nordstrom, Macys, Sur La Table, Staples, PetCo and many others. Featured retailer, action sports leader, Becker Surf, will increase its contribution amount of final sales made through the site from 3.5% to 6% to further benefit Surfrider Foundation and its strategic initiatives.

Make good on your New Years promise - get involved and do something to help keep our oceans and our ecosystems intact. Through concerned individuals can help implement environmental change by turning everyday shopping into everyday giving - everyday.


About Surfrider Foundation --
Surfrider Foundation is a non-profit environmental organization dedicated to the protection and enjoyment of the world's oceans, waves and beaches for all people, through conservation, activism, research and education.

About -- (NPSM) is a unique web-based tool that uses online shopping to drive a new revenue stream of unrestricted funds into a nonprofit organization's annual budget. Each time a consumer shops online through the NPSM site or any of its custom white-label sites, a contribution will be made to a nonprofit organization of his or her choosing, turning everyday shopping into everyday giving, everyday.

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